Business Context

In the fast-paced world of digital marketing, the ability to engage potential customers and convert their interest into concrete actions is paramount. This case study examines how Asti Infotech,, a leading provider of Co-browsing and Calendar Scheduling solutions, helped a marketing team revolutionize their approach, ultimately resulting in improved conversion rates and a more efficient sales process.

Business Challenge

Our client, a mid-sized B2B software company, faced the common challenge of attracting prospects through their marketing campaigns but struggled to efficiently convert these prospects into scheduled meetings with their sales team. They realized that potential leads often dropped out of the funnel due to the cumbersome scheduling process.

Solution

Asti Infotech’s Co-browsing and Calendar Scheduling solution presented an ideal opportunity to streamline the process for the client. Here's how they leveraged our technology to overcome their challenges:

1. Empowering Prospects with Call-to-Action

The marketing team embedded "Schedule a Meeting" call-to-action buttons in their email and online ad campaigns. These buttons allowed curious prospects and customers to schedule a meeting directly with a sales representative by simply clicking a link. This reduced friction in the conversion process. With shared Pre-sales or sales team calendar, the call could be scheduled or auto assigned to team automatically, and eliminate the chances of getting missed or lost.

2. Increasing Conversion Rates

By implementing our solution, the client eliminated unnecessary steps in the meeting and demo scheduling process. This resulted in higher conversion rates as potential leads were more likely to engage with the simplified scheduling process.

3. Integration with Drip Campaigns

The marketing team seamlessly integrated "Book a Meeting" and "Request a Demo" links into their drip email campaigns. This allowed them to nurture leads through automated email sequences and encourage them to take immediate action.

4. Real-time Lead Qualification and Booking

With our Co-browsing and Scheduling solution, the client could schedule high-quality meetings directly from their website. Leads were automatically screened and prioritized based on predefined criteria such as industry, company size, and other business requirements.

5. Robust Tracking and Integration

DialTM, the Co-browsing and Scheduling tool, seamlessly integrated with the client's CRM and other marketing automation tools. This integration allowed the marketing team to track all scheduled meetings and gather valuable event data to further refine their campaigns.

Results & Benefits

The implementation of Asti Infotech’s Co-browsing and Calendar Scheduling solution brought about significant improvements for the client's marketing efforts:

● Improved Conversion Rates: The simplified scheduling process led to a noticeable increase in conversion rates from marketing campaigns.
● Efficient Lead Nurturing: Integrating scheduling links into drip campaigns allowed the client to nurture leads more effectively, resulting in a higher percentage of scheduled meetings.
● Real-time Qualification: The ability to qualify and book leads in real-time streamlined the sales funnel and ensured that sales reps were engaging with high-intent prospects.
● Enhanced Data Insights: The integration of DialTM with the client's CRM provided valuable data that helped the marketing team make data-driven decisions to refine their campaigns.

In the competitive world of marketing, every advantage counts. Asti Infotech's Co-browsing and Calendar Scheduling solution transformed the way our client approached marketing campaigns. By simplifying the scheduling process, they were able to convert more leads into scheduled meetings, ultimately boosting their sales pipeline and enhancing the overall customer experience. This case study serves as a testament to the power of innovative technology in elevating marketing strategies and driving tangible business results.